Amy Snelling

Editor, Writer, Content Strategist

I’m an editor, writer, and content strategist with a flair for storytelling and a lot of enthusiasm for what I do. Over the last seven years, I’ve worked in both digital and print media creating data-driven content that puts the audience first. Whether it’s a feature, blog article, or website copy, I love the challenge of combining research, analytics, and storytelling to create content people want to click on and (most importantly) that they get something out of. I’m also the family Slam champion, and I have an unhealthy obsession with memes (but then, who doesn't?).

Featured articles

1st December 2021

Sowing the seeds of sustainability

From grassroots movements crowd-funding carbon farming to the rise of high-tech urban farms, innovative organizations across the Asia-Pacific region are plowing a greener furrow

Campaign Asia • 27th April 2020

Are China-facing fashion and beauty campaigns ready for a makeover?

“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign. “I know I am not slim, but I feel it’s okay to be plus size. Beauty cannot be so easily defined. I really like how I look right now. The world has changed, being plus size is not a shame,” she tells the camera.

Foodservice Consultant • 6th June 2021

Foodservice 2021: rebuilding confidence

After a year of uncertainty and anxiety, the Covid-19 pandemic has taken a heavy toll on more than just our physical health

Campaign Asia • 7th May 2019

Do you relate? The psychology of social sharing

As social media makes it increasingly easy to share more content far and wide, what makes one campaign soar and another fizzle out is an issue that businesses grapple with daily. While chance, timing and a solid idea obviously all play their part, success also comes down to understanding psychology.

RADII | Culture, Innovation, and Life in today's China • 20th November 2019

Mission Impossible Burger: Can China Go Beyond Meat Once More?

With meatless meat mooncakes selling like hotcakes during Mid-Autumn Festival, plant-based OmniPork popping up in restaurants across Beijing and Shanghai, and giants like Impossible Foods and Beyond Meat setting their eyes on the country’s population of 1.4 billion — plant-based protein is seeing something of a renaissance in China.

RADII | Culture, Innovation, and Life in today's China • 3rd July 2019

The Greener Grass: Can Bamboo Help China Build Sustainable Cities?

China isn’t called the “Kingdom of Bamboo” for nothing. It’s the world’s largest producer of the woody grass that has for centuries been used for everything from food to weapons to scaffolding to housing. But in the modern architectural world, it was long cast aside as a “poor man’s timber” — until now.